PMF Finance PLC launches interactive website to bolster digital journey

- PMF Finance PLC launches interactive website to bolster digital journey -

May 31st, 2022 by iresha bandara

PMF Chairman Chandula Abeywickrema officially launching the website as PMF CEO Nalin Wijekoon looks on.

PMF Finance PLC, a licensed finance company operating within the Sri Lankan finance industry for the past 39 years, has launched a brand new web site www.peoplesmerchant.lk to bolster more and more engagement with its stakeholders and enhance the efficiency of the emergent company and a turning point in its digital journey.

Driven by their vision of “Service Excellence in Financial Services whenever wherever” and their transformational strategic plan, PMF ensured that their website is highly user-friendly.

PMF Chairman Chandula Abeywickrema stated, “We have now faced two years of immense challenges posed by the prevailing pandemic. Remarkably, we have not compromised on customer service. We have not only continued to provide a stellar experience for customers, but we have improved the performance of the company as well. We are proud to have lived up to our corporate vision, which is “Service Excellence in Financial Services whenever wherever.”

“PMF is celebrating 39 years in the business and the launch of the new website is a critical first step in our digital journey. The team has taken great care in setting up a more dynamic, interactive and user-friendly website. Through the website, we can reach customers in every province of the country. We have also signed agreements with several partners to revamp and provide Co-banking solutions. Thanks to our recent highly successful rights issue and digital innovation, PMF is in a prime position to emerge as a force to reckon with in the finance industry.”

PMF Chief Executive Officer Nalin Wijekoon, remarked, “We are pursuing the twin strategies of digitization and branch expansion in service of that mission. Currently, PMF is operating 12 branches and we obtained approval from CBSL to open six more branches this year. The launch of the state-of-the-art new website is an important milestone in our transformational journey, and it allows us to serve our customers better, to give a better service.”

Commenting on PMF’s overall transformation plan, Wijekoon explained, “We kick-started PMF’s transformational journey in 2019 with LKR. 2.1 billion capital infusion by Sterling Capital Investments Ltd. (SCIL), PMF’s majority shareholder together with the appointment of a new Board of Directors and a dynamic management team. We are now in compliance with all CBSL regulatory requirements and have completed our rights issue in December 2021. We currently have an asset base over LKR 7.5 Billion.”